Automate technical blog post production
The Basilica team built a Make and ChatGPT workflow to produce technical blog posts faster, reporting about 6 hours saved per post. Task: Basilica, a US creative agency, faced tight deadlines for multiple technical blogs and found manual prompting inconsistent. They implemented an end-to-end workflow in Make connecting Google Sheets, Google Docs, Anthropic Claude, and Slack. The AI was configured with brand voice, messaging, and keywords, later extended to social posts and PPC ads. Human roles and specific review steps are not detailed in the available source.; tools: Make, ChatGPT. Human role: Source evidence is unavailable regarding specific human roles or review steps.; limitations: The source text mentions Claude, while the summary references ChatGPT, indicating potential inconsistency. As this is a vendor roundup, the full Basilica story may contain additional context not present here. Prerequisites include access to Make, Google Workspace, and Anthropic APIs. Human approval is required for final content publication..
Tools
Published on Agent Work Atlas:
Overview
The Basilica team built a Make and ChatGPT workflow to produce technical blog posts faster, reporting about 6 hours saved per post.
Workflow
Basilica, a US creative agency, faced tight deadlines for multiple technical blogs and found manual prompting inconsistent. They implemented an end-to-end workflow in Make connecting Google Sheets, Google Docs, Anthropic Claude, and Slack. The AI was configured with brand voice, messaging, and keywords, later extended to social posts and PPC ads. Human roles and specific review steps are not detailed in the available source.
Reported result
The agency reported saving 5–6 hours per blog post, increasing writing productivity by 167%, and nearly tripling output without adding resources. However, the source provides no details on quality control or review processes. These metrics are attributed to the vendor's case study and lack independent verification.
Human role
Source evidence is unavailable regarding specific human roles or review steps.
Limitations
The source text mentions Claude, while the summary references ChatGPT, indicating potential inconsistency. As this is a vendor roundup, the full Basilica story may contain additional context not present here. Prerequisites include access to Make, Google Workspace, and Anthropic APIs. Human approval is required for final content publication.
Try it
Act as a content operations manager. I need to automate technical blog production using Make. Connect Google Sheets (topic list) to Anthropic Claude for drafting, then save to Google Docs. Use [replaceable inputs: brand voice guidelines, keyword list]. First, run a dry test with 3 sample topics to verify tone and accuracy. Do not publish or send to Slack until I manually approve the drafts. Measure success by comparing time spent per post against manual baseline. If API errors occur, log them in a separate sheet. Ask me if the brand voice guidelines are missing.
Source reports are not independently verified. Publication date is the catalog publication date, not the original article date.